Before you start a marketing campaign, ensure to plan out your entire activities. Some Marketing plans are short and precise while others are extensive. The ideal thing is to do whatever works for your business. However, a relatively simple and practical plan can be more effective.
You need a well-structured business plan written based on in-depth research and realistic outcomes to begin every business and the marketing plan is part of it. Your plan will help you to stay on track. Your activities over the months or years will be based on this plan. However, you should remain flexible and change your course if your plan doesn’t birth a reasonable outcome. Below is the basic information you need to write a realistic marketing plan:
- Market Research
Gather and organize information about the market you are about to enter with your products or services. Information such as; Market seasonality, customers buying decisions, the products/services that are already out there, what your competition is offering, the benchmark and rules in the industry, suppliers, and merchants you can rely on.
- Target Market
Carve a set of users of your service /products and describe them.
Describe the needs of your market and how every feature in your product aims to eliminate that need. Identify what your target market use presently. And how your products will give your customers more than they already get.
Identify your “unique selling proposition”. What makes your product/services different from that of your competition?
- Marketing Strategies
What marketing strategies do you consider using? After studying your target market, you may have come to the knowledge of where you will find your target market. Now include the details of the best strategies that will put you in front of your target market. Is it networking (going to the place where your target market are) direct marketing (using sale messages, brochures, billboards fliers, etc.) training programs, direct/personal selling and so forth.
- Mission Statement
Write a short note that describes your target market (The users of your product or services), your distribution (what you sell) and your distinction (What differentiate you from others)
- Positioning, Branding, and pricing
From the data you’ve gathered, establish procedures for deducing the price of your product, where to position your product/service in the market, and how you can reach brand awareness.
Point out a pocket friendly and effective marketing strategy. Identify the things you can organize yourself and tasks that you need to outsource.
- Marketing Goals
Identify and pinpoint the realistic goals you want to achieve through your marketing.
- Monitor Your Results
Test and test until you find a strategy that works perfectly. So, test and analyze whether the strategy you’ve picked is birthing the results you need and identify where there is a need for a change.
To conclude, when you research your market, competition, and identify your unique selling proposition, you will be able to channel your marketing efforts to the right audience and users of your products/services. In addition to that, with goals in place, you can be able to monitor results and make improvements where necessary.
As stated earlier in this article, ensure you use your plan as a living guide. To be successful, you need to constantly evaluate the status of your marketing campaign against the goals you have set beforehand.