A business name is not just one of your trademarks. A business name does more than identifying your business. It communicates to buyers. It tells them who you are, your specialty, and what makes you different. A good business name arouses your purchaser’s interest and makes you stand out.
So, how do you craft a business name that will make people want to become the users of your products? Not just that, how can you create a business name that can communicate the nature of your product/service right away? These are some inspirations on how you can name your business the right way:
- Describe How You Do It
You can name your business to include the manner at which you offer your service. So that Customers can know what to expect from your product/service by your name alone. See Examples from these names: SPEEDY WRITERS, PRO WRITERS, and WRITING THAT SELLS. These three names are providing the same service. Which is a writing service. However, the first name shows that you should expect fast delivery, the second name shows that you will get professional writing while the third name shows that their writing will sell for you. You can as well use this formula to name your business.
- Set Yourself Apart
Part of branding is to find a name that sets you apart and makes you unique. You can do these by finding the unique things in your organization/product/service that isn’t found elsewhere then incorporate it into your name. Or virtually anything you do better than anyone.
- Arouses Consumer’s interest
Find a name that arouses the curiosity and the interest of your target market. This depends on your target market. What type of words would grab their attention? For example, John is a 9-year-old. In his words “I bought yoyo yogurt because I was fascinated by the name. But after buying yoyo yogurt, I realized that it didn’t taste as I expected. Which implies that John only bought yoyo yogurt because the name “yoyo” appealed to him. Basically, find a word that will appeal to your audience.
- Explain Who You Are:
Find a name that represents what you do. Because ideally, you will be channeling your promotion towards the name of your business. Hence, your business name can explain the exact way you want the public do view your business. For some people, they incorporate personal names into their business when they want the public to understand their business at a glimpse. This is common in professions like Accounting, legal and medical fields. While others prefer a more descriptive name.
- Describe What You Do
Finally, find a business name that will give people information on the type of work your organization is specialized in. take an instance from these names; TWO STARS, CHARLES AND SONS, and BENNET BROTHERS. You cannot spot immediately what these companies do. So, unless these companies are counting on existing customers that are of knowledge about what they do, it is hard to get a new buyer just by their name.